Job opening

Digital Marketing Manager

Position type

Full-time

Location

Rome / Remote

The DoctorsinItaly Fellowship is a unique experiential learning program dedicated to undergraduate students from all over the world on a path to become healthcare professionals.

The Fellowship combines a clinical rotations at some of the best hospitals in Italy with cultural discovery experiences.

Our program creates strong emotions, personal growth, professional development, cultural immersion, lifelong friendships, and a global community of current and future healthcare professionals.

The Fellowship through the eyes of our students

About DoctorsinItaly

Founded in 2018, DoctorsinItaly is an innovative company accelerated by B4i – Bocconi for innovation. We are on a path to internationalize medicine through technology and education.

We find culturally competent, passionate and caring doctors in Italy and make them accessible to the international community of travelers, expatriates, and digital nomads, lowering the language and cultural barriers to accessing healthcare.

At the same time, doctors who are part of our network share their knowledge with future healthcare professionals through the DoctorsinItaly Fellowship ─ an experiential learning program bringing undergraduate US students to Italy during the summer to learn from Italian doctors.

About the job

We are looking for an experienced and talented professional with a strong background in social and digital media to join our growing startup team and take charge of our Digital Marketing.

The position will focus initially on the DoctorsinItaly Fellowship Program, so the community we engage with is composed primarily of American college students on a path to become doctors.

You will develop innovative, culture-centric and insight-led campaigns with the goal of driving brand love, amplifying the reach of authentic stories, building connection and empathy through social media channels ─ primarily instagram, tiktok, youtube.

You will work with us in building and cementing our position as a global leader in the international education of future doctors.

You will report to the CEO, and you will own the social media and digital PR strategy for the brand.

We are a team of passionate and open-minded people who share a vision of a world without borders. We are looking for someone who wants to join us, who is excited to try new ways, be our voice, and engage with our communities.

Your role in a nutshell

A Digital Marketing Manager able to amplify the reach of authentic stories, developing on-brand visual content that captures the value of the students’ experience, inspires, excites, and makes a meaningful impact across social platforms, ultimately establishing the DoctorsinItaly Fellowship as an essential milestone in the academic path of medical students all over the world.

 

Responsibilities

  • Define and execute our digital marketing strategy
  • Lead the development of our social media and digital PR strategy across established social channels (Instagram, Facebook, YouTube) and emerging platforms (TikTok)
  • Create and deliver stand-out content and social campaigns that spread our values and engage our community
  • Work collaboratively with our on-site operations team to maximize opportunities & leverage insights to drive social engagement
  • Develop and maintain relationships with influencers and advocates within the industry
  • Identify reactive and tactical PR opportunities that fit our brand and purpose and generate media and social conversations
  • Analyze performance to drive actionable insights
  • Manage the creative process from script writing to video production and audio mixing, creating engaging visual content
  • Write compelling copy in real-life English to go with the visual content you create
  • Come up with ideas to tell the brand’s story in an authentic and engaging way
  • Monitor social media accounts and day-to-day social media conversations

Desired Skills and Experience

We are looking for a person with superior storytelling skills, able to capture and convey the emotion and meaning of authentic stories ─ those that make our Fellowship an unforgettable experience

  • 3+ years professional experience in social media, with at least 1 year managing a successful modern brand‘s key social channels
  • A native or near-native English speaker, with outstanding communication and writing skills
  • Gen Z fluency: ability to tune-in with and speak to a young community
  • Excellent creative judgement, with passion for innovation and disruption and an obsession for new trends
  • Experience creating and running best-in-class social media campaigns, from ideation to tracking and measuring
  • Proven ability to concept, script, produce, and edit compelling and impactful audiovisual content from start to finish
  • Storytelling and ability to articulate complex information into a simple and easy to understand manner
  • Experience with influencer marketing
  • Ability to inspire and create meaningful relations with brand ambassadors
  • Advanced understanding of social media analytics and performance measurement tools
  • Strong interest in digital and social media trends, always up-to-date and ready to test new features and tools
  • Outstanding attention to details
  • Comfortable managing multiple duties, adapting to changing priorities
  • A passion for international experiences

Benefits

  • Above standards salary and benefits package
  • Equity partnership potential
  • Learning & development budget
  • Fast progress in your career
  • Unlimited growth opportunities
  • Medical coverage
  • Full-time contract
  • Paid time off
  • Flexible hours

Remote work options

By sharing spaces and ideas on a daily basis, informally and continuously, we learn from each other, we build a stronger team, and we grow faster. Your role is essential and at the core of our growth, so we would like for you to be part of the daily life of our company.

We have a spot ready for you at our (very central!) Rome office near Piazza di Spagna. 

Though we really don’t mind you working from home or from wherever you like when you need it, we believe that being here will make you (and us!) more effective.

If you are an exceptional candidate and you really can’t relocate, remote working can be discussed. You’ll need to come to Rome May to August.

DoctorsinItaly is an equal opportunities employer. We make recruiting decisions based on your experience and skills, not on your age, gender, sex, preferences, religion, ethnicity, lifestyle, or on any part of your identity. We value your commitment to growth, your work ethics, and your empathy towards others.

At DoctorsinItaly we respect all species. Your furry friends are always welcome at our office.

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